Food Matters…

There is much to say about food. Food is often enjoyed in the company of family and friends. At the same time, it should be healthy and safe. In the western world food is becoming more of a lifestyle product. Consumers are more aware of branding and quality and have a rising interest in the composition, characteristics, origin and method of preparation of food. So food matters…

When it comes to selling food in general or nutritional products for a specific target group (baby food or food for special (medical) purposes), the message is vital. Effective communications tuned to consumers, professionals and trade partners require specific knowhow regarding nutrition and its value to the target group. Furthermore, legal constraints need to be taken into account.

At Food Matters you will find all of these ingredients for effective communications: thorough nutritional knowledge, proven marketing communication capabilities and an intrinsic appreciation of related legislation. For a sales boost Food Matters offer: effective training courses and extended experience with professional endorsement management. Food Matters support projects from product development to the launch and promotion of food and food-related products.